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innovators are not protected against others appropriating their ideas, incentives for innovation are suboptimally low. Now, in … most industries and for most potential users, appropriating a foreign innovation is itself an investment decision fraught … with cost and risk. Nonetheless, standard theory predicts too little innovation. Arguably the problem is exacerbated by the …
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Begriff und Anliegen des Produktmanagement -- Ziele, Aufgaben und Grundkonzept des Produktmanagement -- Strategische Aspekte des Produktmanagement -- Produktinnovation -- Produktimitation -- Markteintrittsstrategien -- Leistungskern -- Design und Verpackung -- Sekundärdienstleistungen --...
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