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~language:"deu"
~language:"swe"
~person:"Esch, Franz-Rudolf"
~subject:"Controlling"
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Strategie und Technik des Automobilmarketing
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Die Wirkung und den Erfolg messen
Esch, Franz-Rudolf
;
Neudecker, Niels
- In:
Strategie und Technik des Automobilmarketing
,
(pp. 443-475)
.
2013
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