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~language:"deu"
~language:"swe"
~person:"Esch, Franz-Rudolf"
~subject:"Integriertes Management"
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Esch, Franz-Rudolf
Bruhn, Manfred
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Unger, Fritz
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Dögl, Rudolf
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Ahlers, Grit Mareike
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Fuchs, Wolfgang
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Hofmaier, Richard
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Martin, Sieglinde
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Neuner, Bernd
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Wirkung integrierter Kommunikation : Ein verhaltenswissenschaftlicher Ansatz für die Werbung
Esch, Franz-Rudolf
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2011
-
5., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10008689573
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