//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"deu"
~language:"swe"
~person:"Huber, Frank"
~subject:"Forschung und Entwicklung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Brand strategy and brand evolu...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Forschung und Entwicklung
Marketing
34
Marketing management
9
Marketingmanagement
9
Theorie
6
Theory
6
Deutschland
5
Germany
5
Unternehmen
4
Markenpolitik
3
Soziale Verantwortung
3
Absatz
2
Advertising effects
2
Advertising media
2
Advertising planning
2
Berufssportler
2
Berühmte Persönlichkeit
2
Celebrity endorsement
2
Celebrity-Werbung
2
Consumer behaviour
2
Einführung
2
Empirical method
2
Empirische Methode
2
Fernsehprogramm
2
Format <Fernsehsendung>
2
Freizeitsportler
2
Kleinste-Quadrate-Methode
2
Konsumentenverhalten
2
Least squares method
2
Marketing cooperation
2
Marketingkooperation
2
Media effect
2
Media usage
2
Mediennutzung
2
Medienwirkung
2
Mobile phone
2
Mobiltelefon
2
Motivation
2
Nonprofit organization
2
Nonprofit-Organisation
2
more ...
less ...
Type of publication
All
Book / Working Paper
2
Language
All
German
Swedish
Author
All
Huber, Frank
Baier, Wolfgang
2
Bauer, Hans H.
2
Brand, Thomas
2
Brockhoff, Klaus
2
Euringer, Cornelia
2
Fröhlich, Heinz
2
Henkel, Hans-Olaf
2
Kreis, Henning
2
Krieger, Katrin
2
Ernst, Holger
1
Manns, Jürgen R.
1
Manns, Jürgen Rainer
1
Meffert, Heribert
1
Pleschak, Franz
1
Rüdiger, Mathias
1
Seidel, Markus
1
Sihler, Helmut
1
Soll, Jan Henrik
1
Szyperski, Norbert
1
Winkhaus, Hans-Dietrich
1
more ...
less ...
Published in...
All
Management Know-how
1
Source
All
USB Cologne (EcoSocSci)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Das Management der Schnittstelle F & E -
Marketing
: empirische Ergebnisse über die Erfolgsrelevanz des Einsatzes von
Marketing
-Analyse-Instrumenten
Bauer, Hans H.
;
Huber, Frank
-
1997
Persistent link: https://www.econbiz.de/10004550877
Saved in:
2
Das Management der Schnittstelle F & E-
Marketing
: empirische Ergebnisse über die Erfolgsrelevanz des Einsatzes von
Marketing
-Analyse-Instrumenten
Bauer, Hans H.
;
Huber, Frank
-
1999
Persistent link: https://www.econbiz.de/10004802943
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->