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~language:"deu"
~person:"Algesheimer, René"
~subject:"Competitive strategy"
~subject:"Markenartikel"
~type_genre:"Fallstudie"
~type_genre:"Glossar enthalten"
~type_genre:"Non-commercial literature"
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Brand Communities : Begriff, Grundmodell und Implikationen
Algesheimer, René
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2004
Persistent link: https://www.econbiz.de/10002006763
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