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~language:"deu"
~person:"Bachmann, Frank"
~subject:"Markenartikel"
~type_genre:"Book section"
~type_genre:"Fallstudie"
~type_genre:"Glossar enthalten"
~type_genre:"Non-commercial literature"
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Markentradition als strategische Ressource im Markenmanagement
Wiedmann, Klaus-Peter
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2008
Persistent link: https://www.econbiz.de/10014006919
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