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~language:"deu"
~person:"Backhaus, Klaus"
~subject:"Internationaler Markteintritt"
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Internationaler Markteintritt
Theorie
69
Theory
69
Deutschland
26
Germany
26
B-to-B-Marketing
17
Business-to-business marketing
17
Marketingmanagement
13
Marketing
12
Marketing management
12
Multivariate Analyse
12
Statistical theory
12
Statistische Methodenlehre
12
Multivariate analysis
11
Lieferantenmanagement
10
Supplier relationship management
10
Industrial goods
8
Industriegüter
8
Investitionsgütermarketing
8
Betriebswirtschaftslehre
7
Business economics
7
Marketingtheorie
7
Marketing theory
6
Wettbewerbsstrategie
6
Competitive strategy
5
International market entry
5
International marketing
5
Internationales Marketing
5
Industrieprodukt
4
Strategisches Management
4
Consumer behaviour
3
IBM SPSS Statistics 25
3
Innovationsmanagement
3
Konsumentenverhalten
3
Management
3
Market research
3
Marketingstrategie
3
Marktforschung
3
PC software
3
PC-Software
3
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5
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Lehrbuch
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Bibliografie enthalten
4
Bibliography included
4
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4
Language
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German
Author
All
Backhaus, Klaus
Schmid, Stefan
6
Haas, Hans-Dieter
5
Voeth, Markus
5
Büschken, Joachim
4
Cansier, Adrienne
3
Gelbrich, Katja
3
Kinkel, Steffen
3
Kotulla, Thomas
3
Müller, Stefan
3
Bogner, Thomas
2
Brunner, Nicole
2
Eschlbeck, Daniela
2
Faix, Werner G.
2
Fischer, Paul
2
Fritz, Wolfgang
2
Gerum, Elmar
2
Hanfeld, Ulrich
2
Hauler, Dietmar
2
Helm, Roland
2
Hutzschenreuter, Thomas
2
Kalmbach, Ralf
2
Kasperk, Garnet
2
Keegan, Warren J.
2
Kutschker, Michael
2
Kötzle, Alfred
2
Lehnen, Marc
2
Lingenfelder, Michael
2
Macharzina, Klaus
2
Oesterle, Michael-Jörg
2
Perlitz, Manfred
2
Schott, Hartmut
2
Schulze, Stephan
2
Schwesig, Holger
2
Stoeck, Norbert
2
Stöttinger, Barbara
2
Weber, Petra
2
Wenisch, Michael
2
Werker, Claudia
2
Woywode, Michael
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ECONIS (ZBW)
5
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1
Internationales Marketing
Backhaus, Klaus
;
Büschken, Joachim
;
Voeth, Markus
-
2001
-
4., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001609965
Saved in:
2
Internationales Marketing
Backhaus, Klaus
;
Büschken, Joachim
;
Voeth, Markus
-
2003
-
5., überarb. Aufl.
Persistent link: https://www.econbiz.de/10001763461
Saved in:
3
Internationales Marketing
Backhaus, Klaus
;
Büschken, Joachim
;
Voeth, Markus
-
2000
-
3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001401271
Saved in:
4
Internationales Marketing
Backhaus, Klaus
-
2010
-
6., überarb. Aufl.
Persistent link: https://www.econbiz.de/10014012898
Saved in:
5
Internationales Marketing
Backhaus, Klaus
;
Büschken, Joachim
;
Voeth, Markus
-
1998
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10000659572
Saved in:
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