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~language:"deu"
~person:"Backhaus, Klaus"
~subject:"Marketingstrategie"
~type_genre:"Case study"
~type_genre:"Hochschulschrift"
~type_genre:"Konferenzschrift"
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Marketingstrategie
Marketing
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Theorie
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Deutschland
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Germany
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Business-to-business marketing
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Lieferantenmanagement
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04.07.1991
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Backhaus, Klaus
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
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Industriegütermarketing
Backhaus, Klaus
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2003
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7., erw. und überarb. Aufl.
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