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~language:"deu"
~person:"Bandion, Peter"
~person:"Beaty, Bart"
~person:"Comstock, George"
~person:"Vogel, Harold L."
~subject:"Fernsehprogramm"
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Strategien erfolgreicher TV-Marken : eine internationale Analyse
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Formatmarken im Fokus : TV-Markenführung in den USA
Bandion, Peter
;
Buchinger, Uschi
;
Gral, Theresa
; …
- In:
Strategien erfolgreicher TV-Marken : eine …
,
(pp. 31-72)
.
2011
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