Brandolini, Nick; Botzenhardt, Florian; Pätzmann, Jens - In: Markenbrand : die Strategiequelle ; Zeitschrift für … (2014) 3, pp. 8-16
The following article takes a close view onto the relationship between internal branding, corporate culture and temporary employment. Starting from the question whether brand-oriented behaviour and identification with the corporate culture is achievable under the special circumstances of labour...
