//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"deu"
~person:"Esch, Franz-Rudolf"
~subject:"Marketingmanagement"
~type_genre:"Handbuch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Glokale Wertschöpfung im Volks...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketingmanagement
Strategisches Management
2
Brand management
1
Communication
1
Corporate reputation
1
Deutschland
1
Erfolgsfaktor
1
Firmenimage
1
Germany
1
Internal communication
1
Interne Kommunikation
1
Kommunikation
1
Markenführung
1
Markenpolitik
1
Marketing management
1
Public relations
1
Strategic management
1
Success factor
1
Unternehmen
1
Öffentlichkeitsarbeit
1
more ...
less ...
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Handbuch
Aufsatzsammlung
2
Collection of articles of several authors
1
Handbook
1
Sammelwerk
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
German
Author
All
Esch, Franz-Rudolf
Kleinaltenkamp, Michael
2
Plinke, Wulff
2
Ahlert, Dieter
1
Bruhn, Manfred
1
Herstatt, Cornelius
1
Langner, Tobias
1
Lies, Jan
1
Müller, Christian
1
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
1
Published in...
All
Springer Reference Wirtschaft
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Handbuch Strategische Kommunikation : Grundlagen - innovative Ansätze - praktische Umsetzungen
Bruhn, Manfred
(
ed.
);
Esch, Franz-Rudolf
(
ed.
); …
-
2016
-
2., vollständig überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10011414908
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->