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~language:"deu"
~person:"Katz, Helen E."
~person:"Pusler, Michael"
~person:"Ruland, Josef"
~subject:"Kaufentscheidungsprozess"
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Kaufentscheidungsprozess
Werbeträger
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Katz, Helen E.
Pusler, Michael
Ruland, Josef
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Werbewirkungsforschung mit dem Ziel einer konvergenten Werbewirkungs-Währung nach dem Ansatz "Consumer Decision Journey"
Pusler, Michael
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
61
(
2015
)
3
,
pp. 16-21
Persistent link: https://www.econbiz.de/10011410703
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