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~language:"deu"
~person:"Koppelmann, Udo"
~subject:"Consumer behaviour"
~subject:"Qualitätsmanagement"
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Koppelmann, Udo
Bruhn, Manfred
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Halfmann, Marion
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Meffert, Heribert
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Rutschmann, Marc
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Wiedmann, Klaus-Peter
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Kuß, Alfred
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Sabel, Hermann
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Schneider, Willy
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Kölzer, Brigitte
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Landschulze, Sebastian
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Rempel, Jan Eric
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Tomczak, Torsten
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Unger, Fritz
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Wrede, Florian
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Bolz, Heinrich
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Dressler, Matthias
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Total quality management als Erfolgsstrategie
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ECONIS (ZBW)
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Total-Quality-Management und
Marketing
Koppelmann, Udo
- In:
Total quality management als Erfolgsstrategie
,
(pp. 173-198)
.
1995
Persistent link: https://www.econbiz.de/10001316144
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