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~language:"deu"
~person:"Möhlenbruch, Dirk"
~person:"Reeh, Marc-Oliver"
~subject:"Internet marketing"
~type_genre:"Fallstudie"
~type_genre:"Glossar enthalten"
~type_genre:"Non-commercial literature"
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Das Konstrukt Nutzungsakzeptanz als Fundament eines NFC-basierten Mobile Marketing
Wiedmann, Klaus-Peter
;
Reeh, Marc-Oliver
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2007
Persistent link: https://www.econbiz.de/10003726335
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Erfolgsvoraussetzungen des Mobile Marketing am Beispiel Mobile Couponing : eine empirische Untersuchung des Adoptions- und Nutzungsverhalten
Wiedmann, Klaus-Peter
;
Reeh, Marc-Oliver
;
Schipper, Kathrin
-
2011
Persistent link: https://www.econbiz.de/10009268948
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