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~language:"deu"
~person:"Möhlenbruch, Dirk"
~person:"Reeh, Marc-Oliver"
~subject:"Theory"
~type_genre:"Fallstudie"
~type_genre:"Glossar enthalten"
~type_genre:"Non-commercial literature"
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Bundling auf Grundlage der adaptiven Conjoint-Analyse : Bedeutung und Vorgehensweise im Bereich der Autovermietung
Möhlenbruch, Dirk
;
Cercelovic, Sabrina
;
Ritschel, Falk
-
2008
Persistent link: https://www.econbiz.de/10003620096
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Inhalte und Bedeutung des Defender-Modells zur Bestimmung der Defensivstrategie bei Markteintritten von Produktinnovationen
Möhlenbruch, Dirk
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Wichert, Gesa von
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2008
Persistent link: https://www.econbiz.de/10003719901
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Corporate Identity, Corporate Image und integrierte Kommunikation als Problembereiche des Marketing
Möhlenbruch, Dirk
;
Claus, Burghard
;
Schmieder, Ulf-Marten
-
2000
Persistent link: https://www.econbiz.de/10001499878
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