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~language:"deu"
~person:"Meffert, Heribert"
~subject:"Beziehungsmanagement"
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Meffert, Heribert
Bruhn, Manfred
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Geile, Andrea
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Hartmann, Horst
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Kilper, Heiderose
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Stahl, Heinz K.
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Baur, Michael
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Belz, Christian
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Helmold, Marc
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Kleinaltenkamp, Michael
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Ritschel, Falk
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Salmen, Sonja
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Terry, Brian
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Relational branding : beziehungsorientierte Markenführung als Aufgabe des Direktmarketing
Meffert, Heribert
-
2002
Persistent link: https://www.econbiz.de/10004779604
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Beziehungsmarketing - neue Wege zur Kundenbindung : Dokumentation des Workshops vom 24. Juni 1994
Meffert, Heribert
(
contributor
);
Wagner, Helmut
(
contributor
)
-
1994
Persistent link: https://www.econbiz.de/10013330138
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Customer Relationship Marketing (CRM) - Marketing im Zeitalter des Beziehungsmanagements : Dokumentation des Workshops vom 4. Mai 2001
Meffert, Heribert
(
ed.
);
Backhaus, Klaus
(
contributor
); …
-
2001
Persistent link: https://www.econbiz.de/10013330169
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