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~person:"Mittal, Ankesh"
~person:"Reinartz, Werner"
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Mittal, Ankesh
Reinartz, Werner
Reinartz, Werner J.
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Universität zu Köln - Department of Retailing and Customer Management
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titelthema | Zukunftstrends - handelsjournal ; 10-07, S. 24 ff
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USB Cologne (business full texts)
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Kundenprofitabilitätim Mittelpunkt
Reinartz, Werner
Der Handels- und Marketing-ExperteWerner Reinartz über Kundengewinnung,Kundenbindung, Kundenwerte,CRM, Sortiments- undPreispolitik und über dieneuen Anforderungenan den Management-Nachwuchs
Persistent link: https://www.econbiz.de/10009248944
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