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~language:"deu"
~person:"Wong, Veronica"
~subject:"Betriebswirtschaftslehre"
~subject:"Management"
~type_genre:"Case study"
~type_genre:"Fallstudiensammlung"
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wi - Wirtschaft / Marketing
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Grundlagen des
Marketing
Kotler, Philip
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Armstrong, Gary
;
Saunders, John A.
; …
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2003
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3., überarb. Aufl.
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