//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"deu"
~source:"olc"
~subject:"Betriebswirtschaftslehre"
~subject:"Unternehmen"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Brand strategy and brand evolu...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Betriebswirtschaftslehre
Unternehmen
Marketing
8
Deutschland
2
Marketingpolitik
2
Marktforschung
2
Kommunikation
1
Marketingtheorie
1
Werbung
1
Zeitschrift
1
more ...
less ...
Type of publication
All
Journal
1
Language
All
German
English
3
Institution
All
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Source
All
OLC EcoSci
ECONIS (ZBW)
360
USB Cologne (EcoSocSci)
119
USB Cologne (business full texts)
2
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Jahrbuch der Absatz- und Verbrauchsforschung
Gesellschaft für Konsum-, Markt- und Absatzforschung
-
Berlin : Duncker & Humblot
;
anfangs: [Wiesbaden] : …
;
…
-
1.1954/55 - 54.2008
Persistent link: https://www.econbiz.de/10008376528
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->