//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"deu"
~subject:"Beziehungsmarketing"
~type_genre:"Non-commercial literature"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Die Wahrnehmung von Marken im...
Similar by person
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Markenimage
30
Brand image
29
Brand management
24
Markenführung
24
Deutschland
14
Germany
14
Theorie
14
Theory
14
Consumer behaviour
7
Konsumentenverhalten
7
Marketing management
6
Marketingmanagement
6
Internet marketing
5
Online-Marketing
5
Corporate Social Responsibility
4
Corporate social responsibility
4
Credibility
4
Employee retention
4
Glaubwürdigkeit
4
Mitarbeiterbindung
4
Social Web
4
Social web
4
Automotive industry
3
Event marketing
3
Event-Marketing
3
HR marketing
3
International marketing
3
Internationales Marketing
3
Kfz-Industrie
3
Personalmarketing
3
Product differentiation
3
Produktdifferenzierung
3
Relationship marketing
3
Sportmarketing
3
Sports marketing
3
Strategisches Management
3
Advertising effects
2
B-to-B-Marketing
2
Brand
2
more ...
less ...
Online availability
All
Free
3
Type of publication
All
Book / Working Paper
3
Type of publication (narrower categories)
All
Non-commercial literature
Arbeitspapier
6
Working Paper
6
Graue Literatur
3
Article in journal
2
Aufsatz im Buch
2
Aufsatz in Zeitschrift
2
Book section
2
Hochschulschrift
1
Thesis
1
more ...
less ...
Language
All
German
Author
All
Burmann, Christoph
3
Blinda, Lars
1
Krause, Juliane
1
Wenske, Verena
1
Published in...
All
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
3
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Identitätsbasierte Markenführung im Investitionsgüterbereich
Burmann, Christoph
;
Krause, Juliane
-
2009
Persistent link: https://www.econbiz.de/10009665197
Saved in:
2
Stand der Forschung zu Marke-Kunden-Beziehungen
Burmann, Christoph
;
Wenske, Verena
-
2007
Persistent link: https://www.econbiz.de/10009665211
Saved in:
3
Markenführungskompetenzen : Handlungspotenziale einer identitätsbasierten Markenführung
Burmann, Christoph
;
Blinda, Lars
-
2006
Persistent link: https://www.econbiz.de/10003368193
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->