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~language:"deu"
~subject:"Customer analysis"
~subject:"Customer retention"
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Balancing Acquisition and Rete...
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Überprüfung des Zusammenhangs von Kundenbindungsdauer und Kundenertragswert
Reinartz, Werner J.
;
Krafft, Manfred
- In:
Journal of business economics : JBE
71
(
2001
)
11
,
pp. 1263-1281
Persistent link: https://www.econbiz.de/10001630612
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Reinartz, Werner J.
;
Hudetz, Kai
- In:
Harvard-Business-Manager : das Wissen der Besten
41
(
2019
)
7
,
pp. 34-40
Persistent link: https://www.econbiz.de/10012027838
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