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Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
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Marktforschung als notwendige Grundlage für ein fundiertes I+T-Marketing
Miller, Peter
- In:
Investitionsgüter- und High-Tech-Marketing (ITM) : …
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(pp. 273-286)
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1993
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