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Marketing Review St. Gallen : die neue Thexis-Marketingfachzeitschrift für Theorie und Praxis
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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Kunden- oder Markenorientierung - zwei Seiten einer Medaille oder alternative Routen?
Baumgarth, Carsten
;
Merrilees, Bill
;
Urde, Mats
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
28
(
2011
)
1
,
pp. 8-13
Persistent link: https://www.econbiz.de/10008841606
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Kunden- oder Markenorientierung - zwei Seiten einer Medaille oder alternative Routen?
Baumgarth, Carsten
;
Merrilees, Bill
;
Urde, Mats
- In:
Marketing Review St. Gallen : die neue …
28
(
2011
)
1
,
pp. 8-13
Persistent link: https://www.econbiz.de/10009854083
Saved in:
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