Although the dissertation is in German, on demand a bilateral discussion can be done in English language.

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The meat sector is the largest branch in the German food economy. It is characterized by a dominance of cost leadership. Against the background of an increasingly ruinous predatory pricing policy, we analyze the potential of brands introduced into new markets by brand extension. Therefore,...

There are two objectives of this article: (i) It is discussed theoreticallyhow the dynamics of pricing decisions of multiproduct retailers can be explained. (ii) It is analyzed empirically by use ofscanner data how prices are actually set and how consumers reactat the point of sale to price...

This study presents a procedure to estimate expenditure and price elasticities of food commodities from cross-sectional data. There are two problems with the use of cross-sectional data: First, priceinformation is not sufficient in these data. To derive “adjusted prices” from cross-sectional...

The aim of this study is to contribute to the explanation of consumer behaviour.To do so, it is not sufficient to identify the product characteristics most relevant tothe consumer. Moreover, the reasons why consumers attach meaning to the productattributes have to be found out, whereas the...

Summary The improved international tradability of services and the better protection of intellectual property rights - both of which have been results of the Uruguay Round - increase the international tradability of know-how. This paper investigates the economic impact of this. It is shown that...

Zusammenfassung Die Vielzahl neuerer Modelle zur Analyse potentieller Konkurrenz läßt sich in zwei Kategorien unterteilen, nämlich die Post-entry-Analyse und die Contestable-market-Theorie. Beide Ansätze, die fast zeitgleich gegen Ende der siebziger Jahre in Erscheinung traten, nehmen für...

Summary Does evolutionary theory help, for a theory of the firm, or, more widely, a theory of organization? In this paper I argue that it does, to some but also limited extent. Evolutionary theories of economies, and of culture, have acquired considerable following, but have also been subject to...

Der Transformationsprozess Russlands von einer zentralstaatlich geplanten Volkswirtschafthin zu einer Marktwirtschaft nach westlichem Vorbild liefert eine aufschlussreiche Fallstudieüber die von William Baumol (1990) vertretene These der institutionellen Steuerbarkeit vonproduktivem...