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Over more than a decade, advertising rates per 1000 viewers, television consumption as well as the number of advertising spots have been steadily increasing. As a consequence, television has developed to the most important medium for the advertising industry and attracts a 40% share of German...
Persistent link: https://www.econbiz.de/10010263030
Over more than a decade, advertising rates per 1000 viewers, television consumption as well as the number of advertising spots have been steadily increasing. As a consequence, television has developed to the most important medium for the advertising industry and attracts a 40% share of German...
Persistent link: https://www.econbiz.de/10005022078
The current crisis of the media industry is a consequence of poor revenues from the advertising market. Actually, advertising revenues are contributing more than 60% to the total revenues of German mass media, thus dominating the economic performance of media firms. This empirical contribution...
Persistent link: https://www.econbiz.de/10005392580
Im Koalitionsvertrag der Bundesregierung ist festgehalten, dass die Details der Schuldenbremse und vor allem die Regeln zur Bestimmung des Produktionspotenzials überprüft werden sollen. Insbesondere die Methodik zur Berechnung der konjunkturellen Defi zite wird diskutiert, da diese...
Persistent link: https://www.econbiz.de/10013468403
Im Koalitionsvertrag der Bundesregierung ist festgehalten, dass die Details der Schuldenbremse und vor allem die Regeln zur Bestimmung des Produktionspotenzials überprüft werden sollen. Insbesondere die Methodik zur Berechnung der konjunkturellen Defi zite wird diskutiert, da diese...
Persistent link: https://www.econbiz.de/10013455706
Euler equation models represent an important class of macroeconomic systems. Our research on the Leeper and Sims Euler equations macroeconomic model reveals the existence of singularity-induced bifurcations, when the model's parameters are within a confidence region about the parameter...
Persistent link: https://www.econbiz.de/10005057404
Summary A reliable leading indicator should possess the following properties: (1) The movements in the indicator series should resemble those in the business cycle reference series. (2) The relation between the reference series and the indicator should be statistically significant and stable...
Persistent link: https://www.econbiz.de/10014608883
Persistent link: https://www.econbiz.de/10011326905
Persistent link: https://www.econbiz.de/10011714466
The regulatory changes in the german electric power market result in rising electricity price volatility. As a consequence electricity price risk management is essential for an electricity trader. The paper therefore analyzes the needed volume of futures hedging for an electricity trader, that...
Persistent link: https://www.econbiz.de/10010298507