The meat sector is the largest branch in the German food economy. It is characterized by a dominance of cost leadership. Against the background of an increasingly ruinous predatory pricing policy, we analyze the potential of brands introduced into new markets by brand extension. Therefore,...

There are two objectives of this article: (i) It is discussed theoreticallyhow the dynamics of pricing decisions of multiproduct retailers can be explained. (ii) It is analyzed empirically by use ofscanner data how prices are actually set and how consumers reactat the point of sale to price...

Although the dissertation is in German, on demand a bilateral discussion can be done in English language.

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This study presents a procedure to estimate expenditure and price elasticities of food commodities from cross-sectional data. There are two problems with the use of cross-sectional data: First, priceinformation is not sufficient in these data. To derive “adjusted prices” from cross-sectional...

The aim of this study is to contribute to the explanation of consumer behaviour.To do so, it is not sufficient to identify the product characteristics most relevant tothe consumer. Moreover, the reasons why consumers attach meaning to the productattributes have to be found out, whereas the...

The prevalence of non-monetary transactions (NMT) in the Ukrainian economyis a phenomenon attributable to its transition to a market system. Major types ofNMT are barter transactions, offsets and payment in kind. Non-monetary transactionsare widespread in agriculture.The aim of this research is...

Aktuellen Beobachtungen im deutschen Lebensmitteleinzelhandel (LEH) zufolge treten die Handelsunternehmen mit der Einführung von Premiumhandelsmarken bzw. Genusshandels-marken (als sehr jungen Premiumhandelsmarkentyp) in direkte Konkurrenz zu entsprechen-den Herstellermarken und stellen Themen...

The article’s aim is to conduct a comparative cross-section analysis of the innovative behaviour of the German manufacturing industry. The peculiarities of the food industry are tested in a combined analysis based on both input and output indicators. Linear and logistic regressions are used to...

The present article discusses several pricing patterns and promotion activities in the German grocery retail industry. Special sales offers on the one hand and continuous pricing on the other hand affect the price instability of several selected products. Altogether the grocery retail industry...