Aktuellen Beobachtungen im deutschen Lebensmitteleinzelhandel (LEH) zufolge treten die Handelsunternehmen mit der Einführung von Premiumhandelsmarken bzw. Genusshandels-marken (als sehr jungen Premiumhandelsmarkentyp) in direkte Konkurrenz zu entsprechen-den Herstellermarken und stellen Themen...

Although the dissertation is in German, on demand a bilateral discussion can be done in English language.

The meat sector is the largest branch in the German food economy. It is characterized by a dominance of cost leadership. Against the background of an increasingly ruinous predatory pricing policy, we analyze the potential of brands introduced into new markets by brand extension. Therefore,...

There are two objectives of this article: (i) It is discussed theoreticallyhow the dynamics of pricing decisions of multiproduct retailers can be explained. (ii) It is analyzed empirically by use ofscanner data how prices are actually set and how consumers reactat the point of sale to price...

Demographisch gegliederte Nachfragesysteme modellieren Unterschiede im Verbrauch verschiedener Verbrauchergruppen bzw. Haushaltstypen. In der vorliegenden Arbeit wird untersucht, welche Nachfragesysteme einerseits die Restriktionen der neoklassischen Nachfragetheorie erfüllen und andererseits...

One of the striking features in Central and Eastern European (CEE) countries is the deterioration of their agricultural and food trade balance during transition to a market economy as im-ports increased faster than exports or exports even declined. This paper investigates the Slovenian...