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Handbuch Relationship Marketing : Konzeption und erfolgreiche Umsetzung
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Pathologie unternehmensübergreifender Qualitätsoffensiven
Ballantyne, David
;
Christopher, Martin
;
Payne, Adrian
- In:
Handbuch Relationship Marketing : Konzeption und …
,
(pp. 151-164)
.
2003
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