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Marketingeffizienz : Messung und Steuerung mit der DEA - Konzept und Einsatz in der Praxis
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Marketingperformance: von ein- zu multidimensionalen und von Durchschnitts- zu Frontier-Konzepten
Chumpitaz, Ruben
;
Kerstens, Kristiaan
;
Paparoidamis, …
- In:
Marketingeffizienz : Messung und Steuerung mit der DEA …
,
(pp. 3-30)
.
2006
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