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Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Dimensionen der Markenpersönlichkeit
Aaker, Jennifer
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Moderne Markenführung : Grundlagen, innovative …
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(pp. 165-176)
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2005
Persistent link: https://www.econbiz.de/10003100369
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Dimensionen der Markenpersönlichkeit
Aaker, Jennifer
- In:
Moderne Markenführung : Grundlagen, innovative …
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(pp. 91-102)
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2001
Persistent link: https://www.econbiz.de/10002989182
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