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Customer complaining: The role...
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Harvard-Business-Manager : das Wissen der Besten
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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Mittal, Vikas
;
Sarkees, Matthew
;
Murshed, Feisal
- In:
Harvard-Business-Manager : das Wissen der Besten
30
(
2008
)
10
,
pp. 58-72
Persistent link: https://www.econbiz.de/10003760132
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Managing customer value in business-to-business markets
Mittal, Vikas
;
Frennea, Carly
;
Westbrook, Robert A.
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
31
(
2014
)
3
,
pp. 46-53
Persistent link: https://www.econbiz.de/10010370285
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