German hog production responds only very limited to price fluctuations in the pork market. The hog production concentrates in a few regions though it does not depend on special natural conditions. Furthermore, the production volume does hardly vary over time. Relatively high market risks, sunk...

It is the objective of the present study to examine the competitive processes within the Polish meat processing industry during the first six years of transformation empirically. In particular, two questions were posed: How did the intensity of competition develop in this sector since the...

Im Zuge der Erlangung staatlicher Souveränität begannen in Weißrussland wirtschaftliche Restrukturierungsprozesse. Im Vergleich zu anderen ehemaligen Sowjetrepubliken blieben diese Reformbemühungen des Wirtschaftssystems von einer Plan- zur Marktorientierung jedoch sehr zaghaft und kamen bis...

Die Fleischwirtschaft steht zunehmend im Fokus der öffentlichen Diskussion. Die Unternehmen der Branche verhalten sich dabei eher passiv. Die Distanz zwischen Gesellschaft und der Fleischwirtschaft ist in den vergangenen Jahren daher größer geworden. Anzeichen für diemangelnde Akzeptanz sind...

C2_2

The meat sector is the largest branch in the German food economy. It is characterized by a dominance of cost leadership. Against the background of an increasingly ruinous predatory pricing policy, we analyze the potential of brands introduced into new markets by brand extension. Therefore,...

There are two objectives of this article: (i) It is discussed theoreticallyhow the dynamics of pricing decisions of multiproduct retailers can be explained. (ii) It is analyzed empirically by use ofscanner data how prices are actually set and how consumers reactat the point of sale to price...

This study presents a procedure to estimate expenditure and price elasticities of food commodities from cross-sectional data. There are two problems with the use of cross-sectional data: First, priceinformation is not sufficient in these data. To derive “adjusted prices” from cross-sectional...

Although the dissertation is in German, on demand a bilateral discussion can be done in English language.

The aim of this study is to contribute to the explanation of consumer behaviour.To do so, it is not sufficient to identify the product characteristics most relevant tothe consumer. Moreover, the reasons why consumers attach meaning to the productattributes have to be found out, whereas the...