The fundamental paradigm shift from a product- to a service-oriented economy implies novel technical and organizational challenges. The value generated by a service is mainly represented by intangible elements exposed at execution (Hill 1977). Therefore, a service consumer expects a service to...

The long tail phenomenon has been heavily discussed in recentyears. What has been neglected so far is its striking relevance forelectronic services. Whereas consumers expectations about informationgoods are often vague and transient, their requirements are pronouncedand specific when it comes to...