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Aktuellen Beobachtungen im deutschen Lebensmitteleinzelhandel (LEH) zufolge treten die Handelsunternehmen mit der Einführung von Premiumhandelsmarken bzw. Genusshandels-marken (als sehr jungen Premiumhandelsmarkentyp) in direkte Konkurrenz zu entsprechen-den Herstellermarken und stellen Themen...
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This paper deals with the fiscally neutral transferability of profits from land sales according to § 6b EStG and its possible effect on the price for agricultural land. From the point of view of the single farm this tax norm has an excellent effect. Nevertheless, from the point of view of the...
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In his numerous textbooks WILHELM BRANDES has laid the foundation for theoretically appropriate modeling of farm firms, which has recently been expanded to modeling sustainability goals. The published research results belong to the fields of economic, ecological, and social sustainability....
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C2_2
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The aim of this study is to contribute to the explanation of consumer behaviour.To do so, it is not sufficient to identify the product characteristics most relevant tothe consumer. Moreover, the reasons why consumers attach meaning to the productattributes have to be found out, whereas the...
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