Vorhersagebedarfs im Agribusiness wird anschließend das Funktionsprinzip eines "Prediction Markets" dargestellt und am Beispiel eines …

With increasing price-competition in retail business, marketing becomes the critical success factor. All activities … have to be oriented towards customer needs. Within marketing research, the individual act of purchase plays a decisive role … interpreting identified association rules make a transformation into marketing recommendations very difficult. Nevertheless, the …

primarily this is due to inefficient structures in processing and marketing. Furthermore, the pressures of competition in the …

as equilibrium of asset specificity between market partners, their reputation and relational marketing prevent …