Over more than a decade, advertising rates per 1000 viewers, television consumption as well as the number of … advertising spots have been steadily increasing. As a consequence, television has developed to the most important medium for the … advertising industry and attracts a 40% share of German gross advertising spending. Motivated by the recent slump of advertising …

Over more than a decade, advertising rates per 1000 viewers, television consumption as well as the number of … advertising spots have been steadily increasing. As a consequence, television has developed to the most important medium for the … advertising industry and attracts a 40% share of German gross advertising spending. Motivated by the recent slump of advertising …

The current crisis of the media industry is a consequence of poor revenues from the advertising market. Actually …, advertising revenues are contributing more than 60% to the total revenues of German mass media, thus dominating the economic … performance of media firms. This empirical contribution seeks to understand the cyclical behavior pattern of the advertising …