Although the dissertation is in German, on demand a bilateral discussion can be done in English language.

The meat sector is the largest branch in the German food economy. It is characterized by a dominance of cost leadership. Against the background of an increasingly ruinous predatory pricing policy, we analyze the potential of brands introduced into new markets by brand extension. Therefore,...

There are two objectives of this article: (i) It is discussed theoreticallyhow the dynamics of pricing decisions of multiproduct retailers can be explained. (ii) It is analyzed empirically by use ofscanner data how prices are actually set and how consumers reactat the point of sale to price...

Dieser Aufsatz nutzt geheime Einzeldaten aus amtlichen Erhebungen in niedersächsischen Industriebetrieben, um einen Blick hinter die Kulissen des Exportbooms zu werfen. Hierbei zeigt sich eine ausgeprägte Heterogenität der Exportdynamik zwischen Betrieben innerhalb einer Hauptgruppe,...

Transition from the planned to the market economy involved profound changesin Ukrainian economy. Before the liberalization of prices in 1992, milk processingin Ukraine was concentrated in regionally distributed large state milk processingfactories. In the meantime, the dairy sector has been...

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The aim of this study is to contribute to the explanation of consumer behaviour.To do so, it is not sufficient to identify the product characteristics most relevant tothe consumer. Moreover, the reasons why consumers attach meaning to the productattributes have to be found out, whereas the...

This study presents a procedure to estimate expenditure and price elasticities of food commodities from cross-sectional data. There are two problems with the use of cross-sectional data: First, priceinformation is not sufficient in these data. To derive “adjusted prices” from cross-sectional...

In this paper we price a precipitation option based on empirical weather data from Germany using different pricing methods, among them the burn analysis, index value simulation and daily simulation. For that purpose we develop a daily precipitation model. Moreover, a decorrelation analysis is...