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Zielgruppensegmentierung im Ökostrom-Marketing : Ergebnisse einer Conjoint-Analyse deutscher Stromkunden
Tabi, Andrea
;
Hille, Stefanie Lena
;
Wüstenhagen, Rolf
- In:
Marketing Erneuerbarer Energien : Grundlagen, …
,
(pp. 163-181)
.
2015
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