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• Dieser Beitrag zeigt anhand eines Beispiels aus dem Bereich langlebiger Gebrauchsgüter, wie das Dorfman-Steiner-Theorem dazu genutzt werden kann Budgets und die Profitabilität einzelner Marketinginstrumente zu verbessern. • Der verwendete Ansatz unterstellt, dass in einer Umgebung des...
Persistent link: https://www.econbiz.de/10005533264
Abstract Sensemaking in the context of work is a multi-layered phenomenon: a phenomenon which sociology and psychology … connections exist between sensemaking, occupational identity, and job motivation. The main thesis of the article is developed by … task at hand are significantly pivotal in the successful construction of identity and meaning. Furthermore, sensemaking …
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Capitalist dynamics is energized in part by imaginaries of future states of the world (Beckert 2016). The paper deals with two questions: Why do fictional expectations change in the course of capitalist development? And: Are fictional expectations becoming more important in contemporary capitalism?
Persistent link: https://www.econbiz.de/10011660291
field of activity by representing points of view, formulating expectations and creating or reinforcing narratives. The …
Persistent link: https://www.econbiz.de/10012300089
field of activity by representing points of view, formulating expectations and creating or reinforcing narratives. The …
Persistent link: https://www.econbiz.de/10012294771
Capitalist dynamics is energized in part by imaginaries of future states of the world (Beckert 2016). The paper deals with two questions: Why do fictional expectations change in the course of capitalist development? And: Are fictional expectations becoming more important in contemporary capitalism?
Persistent link: https://www.econbiz.de/10011650473