The roots of law & economics lie in late 19th century continental Europe. However, this early movement did not persist, having been cut off in the 1930s. After World War II, modern law & economics was (re-)invented in the United States and subsequently grew into a major field of research at U.S....

German Abstract: Ziel des vorliegenden Artikels ist Beschreibung der Konsumentenwahrnehmung. Aus theoretischen Überlegungen zu Produktmarkierung und menschlicher Persönlichkeit wird die Metapher der Markenpersönlichkeit abgeleitet. Soziale und kollektive Einflüsse auf Markenwahlverhalten...

English Abstract: Contemporary theories and studies of economics have turned behavioral. Behavioral Economics revolutionized mainstream neo-classical economics in the past two decades. Since then two Nobel Prizes in Economics have crowned this growing field as a wide range of psychological,...