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Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
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GENERALI-Markenbotschaften [gleich] GENERALI-Werte : wie leben unsere Mitarbeiter, was unsere Marke verspricht?
Fehrer, Julia
;
Stieger, Roger
- In:
Erfolgsfaktor Emotionalisierung : wie Unternehmen die …
,
(pp. 189-205)
.
2010
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