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Best Practice Modelle im 55plus Marketing : bewährte Konzepte für den Dialog mit Senioren
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Mikro oder Makro? : erfolgreiche Kundenbindung in der Zielgruppe 55plus ; Sparkassen im Fokus
Hirsch, Annick
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Öztürk, Mustafa
- In:
Best Practice Modelle im 55plus Marketing : bewährte …
,
(pp. 139-152)
.
2011
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