Research suggests that organizational viability may depend on the extent to which a sector is viewed as socio-politically legitimate. However, for what kind of organizations does the loss of sector legitimacy most affect financial sustainability? Econometric analyses using the Indian...

Firms serving base-of-the-pyramid markets often employ community-mediated exchange strategies that build and maintain exchange relationships with customers collectively, through community interactions. Prior research suggests that such strategies may engender positive peer influence that leads...