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Antecedents of system purchasing in B2B services

Immonen, Mika; Hallikas, Jukka; Pynnönen, Mikko - In: Journal of purchasing and supply management 22 (2016) 3, pp. 205-213

Persistent link: https://www.econbiz.de/10011554808

A sequential logic model between sales performance and salesperson satisfaction in B2B markets

Rodríguez, Rocío; Høgevold, Nils; Otero-Neira, Carmen; … - In: The journal of business & industrial marketing 37 (2022) 1, pp. 180-194

Persistent link: https://www.econbiz.de/10012797127

Managing the sales transformation process in B2B : between human and digital

Corsaro, Daniela; Maggioni, Isabella - In: Italian journal of marketing : ITJM 2021 (2021) 1/2, pp. 25-56

Persistent link: https://www.econbiz.de/10012583869

Extra-industry imitation of digital platform business models

Hauke-Lopes, Aleksandra; Wieczerzycki, Marcin; … - In: Entrepreneurial business and economics review : EBER 10 (2022) 4, pp. 91-105

Objective: The objective of the article is to identify challenges and success factors related to the imitation of the digital platform business model in other industries. Research Design & Methods: We based our research on a single case study of an extra-industry imitation performed by a digital...

Persistent link: https://www.econbiz.de/10014231702