Models of Bounded Rationality are often seen as more realistic than the traditional alternatives based on the fully-rational homo economicus, assumed by Expected Utility Theory (EUT). In his seminal paper on Bounded Rationality Simon (1955) pictured a decision maker as having computational...

Este libro recoge las ponencias presentadas en la conferencia Investigación, políticas y desarrollo, realidad en el marco del 25 aniversario del Grupo de Análisis para el Desarrollo. Las páginas de esta publicación incluyen balances de investigación empírica relevantes para el logro de...

The purpose of this work is to provide an overview of what is perhaps the most common analysis context in market research – that of regression models for normally distributed data. In fact, examples of applications of these models continue to accumulate in the marketing literature, given their...

This work provides a broad review of the past literature on market segmentation, focusing on a discussion of proposed bases and classification methods. Multiple segmentation bases are detached, organized according to two axes - observable/ unobservable, general/ specific of the product and...