Showing 1 - 10 of 4,816
The UK Government’s policy on economic and social renewal, the ultimate goal of which is to improve living standards for all, emphasises the importance of adopting a partnership model of industrial relations. Government perceives this model of employment relations as essential to achieving...
Persistent link: https://www.econbiz.de/10009429776
This paper raises and responds to questions concerning the patentability of business method patents. It explores the … utility of patent applications in informing business method innovators of the risks associated with using the patent system …, unpredictable change. Inventive changes in the insurance industry include new business models and e-business technologies to improve …
Persistent link: https://www.econbiz.de/10009429778
In this paper we provide experimental results and extensions to our previous theoretical findings concerning the combination of forecasts that have been diversified by three different methods: with parameters learned at different data aggregation levels, by thick modeling and by the use of...
Persistent link: https://www.econbiz.de/10009429665
The development of new products in the personal finacial services (PFS) sector is an area that is being increasingly relied upon by organisations to provide competitive differentiation in the highly competitive environment that they now operate within. Despite this reliance, relatively little is...
Persistent link: https://www.econbiz.de/10009429673
Although branding is now widespread among UK universities, the application of branding principles in the higher education sector is comparatively recent and may be controversial for internal audiences who question its suitability and efficiency. This paper seeks to investigate how and whether...
Persistent link: https://www.econbiz.de/10009429674
Branding in universities has become an increasingly topical issue, with some institutions committing substantial financial resources to branding activities. The particular characteristics of the sector present challenges for those seeking to build brands and it therefore seems to be timely and...
Persistent link: https://www.econbiz.de/10009429675
Purpose. Branding in universities has become an increasingly topical issue among practitioners, with some institutions committing substantial financial resources to branding activities. Although it is receiving increased academic investigation, to date this has been limited. The particular...
Persistent link: https://www.econbiz.de/10009429676
This paper seeks to determine the usefulness of data mining tools to SMEs in developing customer relationship management (CRM) in the fashion retail sector. Kalakota & Robinson’s (1999, p.114) model of ‘The Three Phases of CRM’ acts as a basis to explore the use of data mining software....
Persistent link: https://www.econbiz.de/10009429699
Autoethnographic approaches to doing research in retailing are rare. Through the researcher reflecting on and analysing her own personal experiences as a fashion retail store proprietor, this study reconstructed the process of her strategic decision making with regard to moving from selling...
Persistent link: https://www.econbiz.de/10009429700
We explain Consumer Centric Marketing (CCM) and adopt this new technique to travel context. Benefits and disadvantages of the CCM are outlined together with warnings of typical caveats Value: CCM will be expected as the norm in the travel industry by customers of the future, yet it is only the...
Persistent link: https://www.econbiz.de/10009429702