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small firms : a strategic entrepreneurship perspective / Shameen Prashantham -- The formation and development of small … and Frank Schlemmer -- Entrepreneurship and small business development in post-socialist economies / David Smallbone and …
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This paper proposes a concept called ‘strategic entrepreneurship’ that is grounded in the three academic fields of … strategy, entrepreneurship and marketing. Regrettably, those concepts are only rarely or partly applied in SMEs and young … entrepreneurship and marketing on the basis of strategic management. In this paper, the focus lies on Strategic planning. The paper …
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