Kraus, Sascha; Roessl, Dietmar; Fink, Matthias; … - 2010
This paper proposes a concept called ‘strategic entrepreneurship’ that is grounded in the three academic fields of … strategy, entrepreneurship and marketing. Regrettably, those concepts are only rarely or partly applied in SMEs and young … entrepreneurship and marketing on the basis of strategic management. In this paper, the focus lies on Strategic planning. The paper …