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~language:"eng"
~language:"fra"
~language:"und"
~language:"vie"
~person:"Armstrong, Gary"
~person:"Baker, Michael John"
~person:"Peter, Jerome Paul"
~subject:"Advertising"
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Advertising
Marketing
110
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15
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Armstrong, Gary
Baker, Michael John
Peter, Jerome Paul
Kitchen, Philip J.
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Koschnick, Wolfgang J.
5
Soloveichik, Rachel
5
Hackley, Christopher E.
4
Kreicbergs, Toms
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Cong, Lin William
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3
Haller, Stefanie
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Johnson, Justin P.
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Kaiser, Harry M.
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Leeflang, Peter
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Li, Siguang
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Myatt, David P.
3
Nakamura, Leonard Isamu
3
O'Hagan, Lauren Alex
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Richards, Timothy J.
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Runge, Henrike
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Samuels, Jon D.
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Shimp, Terence A.
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Yedid-Levi, Yaniv
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Adeola, Ogechi
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Allan, David
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Alozie, Emmanuel C.
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Baker, Michael J.
2
Baker, Stephen
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ECONIS (ZBW)
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Dictionary of
marketing
& advertising
Baker, Michael John
-
1990
-
2. ed
Persistent link: https://www.econbiz.de/10000806150
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