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~language:"eng"
~language:"fra"
~language:"und"
~language:"vie"
~person:"Armstrong, Gary"
~person:"Baker, Michael John"
~person:"Peter, Jerome Paul"
~subject:"Betriebswirtschaftslehre"
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Betriebswirtschaftslehre
Marketing
110
Marketingmanagement
45
Marketing management
39
Theorie
18
Theory
18
Einführung
15
Strategisches Management
12
Marketing theory
11
Marketingtheorie
11
Beziehungsmarketing
10
Relationship marketing
10
USA
8
Aufsatzsammlung
7
United States
7
Marktforschung
6
Verbraucherverhalten
6
Consumer behaviour
5
Konsumentenverhalten
5
Market research
5
Management
4
Selling
4
Verkauf
4
Werbung
4
Wörterbuch
4
Consumer behavior
2
Absatz
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Absatzpolitik
1
Absatztheorie
1
Adverse Selektion
1
Adverse selection
1
Advertising
1
Afrika
1
Behavioural change
1
Business economics
1
Cold War
1
Developing countries
1
Development policy
1
Economic development
1
Economic transition
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Armstrong, Gary
Baker, Michael John
Peter, Jerome Paul
Brigham, Eugene F.
20
Thomas, Christopher R.
12
Pearce, John A.
11
Bedeian, Arthur G.
9
Griffin, Ricky W.
9
Machrafi, Mustapha
9
Maurice, Sturge Charles
9
Robinson, Richard B.
9
Barković, Dražen
8
Bell, Emma
8
Clark, Murray
8
Engwall, Lars
8
Gitman, Lawrence J.
8
Hirschey, Mark
8
Johnson, Phil
8
Jones, Gareth R.
8
Koontz, Harold
8
Kreitner, Robert
8
Lawrence, Kenneth D.
8
Robbins, Stephen P.
8
Taylor, Bernard W.
8
Albach, Horst
7
Anderson, David Ray
7
Baye, Michael R.
7
Bovée, Courtland L.
7
Bryman, Alan
7
Byars, Lloyd L.
7
Hammes, Khalid
7
Hirt, Geoffrey A.
7
Kinicki, Angelo
7
Marks, Stephen G.
7
McHugh, James M.
7
Nickels, William G.
7
O'Donnell, Cyril
7
Recker, Nicholas
7
Reekie, W. Duncan
7
Rowley, Chris
7
Samuelson, William
7
Schermerhorn, John R.
7
Sweeney, Dennis J.
7
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ECONIS (ZBW)
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Dictionary of
marketing
& advertising
Baker, Michael John
-
1990
-
2. ed
Persistent link: https://www.econbiz.de/10000806150
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