the technology of marketing is implicated within the organisation and representation of anti-corporate protests. We argue … that the cynical and unreflexive manner in which cultural critics engage with marketing, and their attempts to distance … marketing from activities that they privilege, may have consequences for the anti-corporate movement. This paper concludes with …

Purpose – This paper aims to be a reflection on the production of The History of Marketing Thought . Design …/methodology/approach – Historical review. Findings – Marketing has been largely ahistorical. Hopefully with the production of this collection, it will … become less so as students and scholars alike engage with the history of marketing thought. Research limitations …

Purpose – This paper calls attention to the importance of historical research within “critical marketing studies”. It … provides a useful counterpoint to the calls for critical theory to form the central paradigm in critical marketing studies …, revealing a complex constellation of power/knowledge relations underpinning marketing theory, thought and pedagogy. Originality …

Purpose – This paper aims to use Brown and Hackley's contribution to the Journal of Historical Research in Marketing as … elemental. They aim to provoke readers to think critically about the production of marketing histories and histories of … marketing thought. Design/methodology/approach – This paper adopts a viewpoint approach. Findings – Given that Brown and Hackley …

Purpose – The purpose of this paper is to argue that the function of history in critical marketing studies centres on … the issue of contextualisation. It aims to put forward the idea that historically informed critical marketing studies … highlight that key institutions, actors and scholarly writings have all helped to constitute, perform and destabilise marketing …

special issue reveals the important contributions of a number of previously forgotten female pioneers in marketing … biases that have limited the opportunities available to female contributors to marketing theory, thought and practice.  …

Purpose – Women and marketing have had a complicated relationship for a considerable time. They have often been … involved with marketing‐type practices for longer than we have appreciated to date. Against considerable odds, some have carved … pioneer contributors to marketing. Design/methodology/approach – This paper engages in a close reading of the work of two …

Purpose This paper reviews autobiographical accounts of thought leadership in the marketing discipline and draws out … close reading of the pertinent material. Findings To be a pioneer in marketing takes considerable hard work, tenacity …